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J&J, Arcutis back educational video series about how skin conditions affect people of color

Black Politics Now by Black Politics Now
October 10, 2024
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J&J, Arcutis back educational video series about how skin conditions affect people of color
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The Skin of Color Society (SOCS) has launched a new series of videos addressing misconceptions and nuances regarding how skin diseases and conditions affect people with darker skin tones.

The released educational clips are categorized under two headings: “Ask the Expert” and “MelanatED,” the latter being introduced last year, as mentioned in the organization’s announcement on Monday.

These videos feature board-certified dermatologists from the SOCS leadership team discussing the impacts of conditions like psoriasis, seborrheic dermatitis, and acne on skin of color. Additional videos provide information on protective hairstyles for the scalp, sunscreen use, skincare routines, and a fresh perspective on aging. There’s also a segment that warns against the misinformation about skin care prevalent on social media.

Created during SOCS’ annual Media Day earlier this year, the video series expands SOCS’ existing collection of educational videos featuring experts. More clips will be added throughout the year, designed to educate doctors, patients, and the general public.

Similar to last year’s educational clips, the newest videos are sponsored by several skincare developers in both the pharmaceutical and consumer product sectors. This year’s sponsors include Johnson & Johnson and Arcutis Biotherapeutics, who also supported the 2023 series, along with Clinique, EltaMD, and Procter & Gamble.

This renewed sponsorship aligns with J&J’s ongoing health equity efforts, coming shortly after the company revealed study data showing that its psoriasis drug Tremfya is safe and effective across all skin tones.
Concurrently, Arcutis has launched its own educational campaign on seborrheic dermatitis, including materials that focus on how the disease manifests in darker skin tones and testimonials from patients of color. Source: Fierce Pharma

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