While Black voters in the United States are frequently viewed as a monolithic group, a recent national survey has revealed distinct clusters within this demographic: legacy civil rights, secular progressives, next-gen traditionalists, rightfully cynical, and race-neutral conservatives.
Katrina Gamble, CEO of Sojourn Strategies, emphasized during a press conference on Wednesday, “These clusters indicate that there are incredible differences within the Black community, in terms of how people think about democracy and their role in our democracy.”
The survey, which included 2,034 registered voters and 918 unregistered Black voters, found that 41% of participants identified as legacy civil rights voters, predominantly older than 50, and exhibiting the highest voter turnout rates. This group is notably inclined to believe in the power of their vote to instigate change. Conversely, the rightfully cynical cohort, comprising 22% of respondents, represented the youngest group and displayed the lowest likelihood of voting. Their experiences with racism in the workplace and from law enforcement led them to feel that their vote carries little significance.
